Post-its are sticky.

Experiences on your device shouldn’t be.

I’m Ashley and I’m a people-centered service & experience design leader.

My mission is to lead teams to design experiences that help others rediscover the joy of using technology as a way to connect with people and places in the real world.

Portfolio & Case Studies

I’ve had the privilege of designing experiences and leading teams for Hyatt Hotels, FedEx, Nike, and many others. Upon Request, I’d be happy to talk through case studies of my work with a few of these brands.

Articles & Interviews

• Ashley Banegas: Carnegie Mellon Alumni Spotlight (2023)

• Making the distinction: What is an Experience Blueprint? (2023)

• Conversation: Service Design in Healthcare (2023)

• 3 Takeaways from SXSW (2018)

Speaking & Lectures

• Carnegie Mellon Guest Lecturer (Fall 2023)

• Austin Design Week Panel Facilitator (2021)

• InnoTech Dallas: The Future of Conversational UI (2018)