The grocery ordering app and curbside services at HEB are best-in-class. What is it about this design that is so compelling to customers? And what are some ideas that they could expand their offerings in the future?

This is a passion project. While HEB has never been a client of mine, I used their brand, app, and service to develop a business case of new ideas for the purposes of teaching others how research, business objectives, and innovation all come together to create and communicate new ideas.

Thanks for scrolling! My favorite part of this project was the persona creation - these are people (I am), I know, and I love!